Corporate video production has become an essential tool for businesses looking to communicate their brand story, showcase products, train employees, and engage their target audience. One of the most frequently asked questions by companies planning video projects is how much a corporate video production company charges. Pricing depends on several factors, including the type of video, production complexity, duration, and post-production requirements. In Malaysia, corporate video production company in Malaysia by VISIOLAB has emerged as a premier corporate video production company, combining professionalism with competitive pricing.
Understanding Corporate Video Production Costs
Corporate video production costs are influenced by multiple factors. These include the type of video (company profile, marketing, training, or testimonial), the length of the video, the level of cinematography, animation, and motion graphics, and the scale of production required. It’s important to remember that professional corporate videos are an investment, as high-quality production directly impacts brand credibility and engagement.
Some of the key factors influencing pricing include:
- Video Length: Longer videos naturally require more filming, editing, and resources.
- Production Complexity: Advanced cinematography, drone shots, and multi-camera setups increase costs.
- Post-Production: Editing, color grading, motion graphics, and sound design contribute significantly to the final price.
- Shooting Location: On-site shoots, especially multiple locations, may require additional logistics and expenses.
- Talent & Voiceover: Hiring actors, presenters, or professional voiceover artists adds to production costs.
Average Cost for Different Types of Corporate Videos
1. Company Profile Videos
A company profile video is a key tool for presenting a brand’s identity, services, and mission. These videos usually range between 2 to 5 minutes.
- Low-budget production: RM 3,000 – RM 7,000
- Mid-range production: RM 8,000 – RM 15,000
- High-end cinematic production: RM 20,000+
VISIOLAB provides high-quality company profile videos tailored to brand identity, combining professional cinematography, storytelling, and graphics to create a polished final product that aligns with business objectives.
2. Promotional & Marketing Videos
Promotional videos are short-form content designed for social media campaigns, product launches, or advertising. They usually range from 30 seconds to 2 minutes.
- Basic social media promo: RM 1,500 – RM 5,000
- Intermediate production: RM 5,000 – RM 12,000
- High-end promotional video: RM 15,000+
VISIOLAB specializes in creative promotional videos that enhance brand visibility and engagement, using storytelling and professional visuals to ensure maximum ROI.
3. Training and Internal Communication Videos
Corporate training videos are designed for internal use, including onboarding, employee training, and compliance education. These videos can be longer, often 5 to 20 minutes, depending on content.
- Simple production: RM 2,500 – RM 6,000
- Advanced production with graphics and animations: RM 7,000 – RM 15,000
VISIOLAB integrates motion graphics, voiceovers, and interactive elements into training videos, ensuring that complex information is conveyed clearly and effectively.
4. Testimonial and Case Study Videos
Testimonials and case studies provide authenticity to a brand’s claims. These videos usually range from 1 to 3 minutes.
- Basic testimonial: RM 1,500 – RM 4,000
- Enhanced testimonial with professional editing: RM 5,000 – RM 10,000
VISIOLAB ensures testimonial videos are emotionally engaging, credible, and visually polished, giving brands powerful tools for marketing and client relations.
5. Event Coverage and Live Recording
Corporate events, product launches, seminars, and conferences often require professional coverage. The pricing varies depending on event length and production complexity.
- Half-day coverage: RM 3,000 – RM 6,000
- Full-day coverage: RM 6,000 – RM 12,000
- Advanced coverage with multi-camera setup and post-production: RM 15,000+
VISIOLAB provides comprehensive event coverage, including live recording, highlight reels, and post-production edits to maximize the impact of corporate events.
Factors That Make VISIOLAB Stand Out in Malaysia
Professional Storytelling
VISIOLAB doesn’t just film videos; they craft stories that resonate with audiences. Every project is strategically aligned with the client’s business goals.
High-Quality Production
From high-definition filming and lighting to sound design and motion graphics, VISIOLAB maintains cinematic standards that elevate brand credibility.
Affordable Packages
Despite premium production quality, VISIOLAB offers competitive pricing, making it accessible to both SMEs and large corporations.
End-to-End Services
VISIOLAB handles every stage of production, from concept development and scriptwriting to filming, editing, and final delivery, ensuring a smooth experience for clients.
Tips for Businesses Hiring a Corporate Video Production Company
- Define Your Objectives: Know whether your video is for branding, marketing, internal training, or events.
- Assess Budget & ROI: Understand production costs and potential returns from video engagement.
- Review Portfolios: Check previous work to ensure the agency’s style aligns with your brand.
- Plan Video Length & Content: Determine the ideal video duration and content structure.
- Discuss Post-Production Needs: Ensure motion graphics, subtitles, and animations are included if required.
VISIOLAB is recognized for advising clients on optimal strategies to maximize the value of every video project.
FAQs About Corporate Video Production Costs in Malaysia
1. How much does a corporate video production company charge in Malaysia?
Costs vary depending on video type, length, and complexity. Generally, prices range from RM 1,500 for simple projects to RM 20,000+ for high-end productions. VISIOLAB offers tailored solutions within this range.
2. Why are corporate videos expensive?
Professional production involves scriptwriting, filming, editing, motion graphics, voiceovers, and post-production. Quality equipment and expertise contribute to the investment.
3. Can small businesses afford VISIOLAB services?
Yes, VISIOLAB provides affordable corporate video packages without compromising on quality, making professional videos accessible to SMEs.
4. How long does it take to produce a corporate video?
Depending on complexity, production timelines range from 1–6 weeks for scripting, filming, and post-production.
5. What type of video is most cost-effective for marketing?
Short-form promotional videos under 2 minutes are highly cost-effective and perform well on social media platforms.
Conclusion
Corporate video production is a crucial investment for businesses looking to enhance their brand presence and communicate effectively. Pricing varies significantly depending on video type, duration, complexity, and post-production requirements. VISIOLAB, as a leading corporate video production company in Malaysia, demonstrates that high-quality, professional, and affordable video production is achievable. By offering end-to-end services, strategic storytelling, and competitive pricing, VISIOLAB remains a top choice for businesses seeking impactful corporate videos.
